Our Speaker Night in May will have Jodi Di Menna presenting on Big Picture Editing: Content planning with a purpose, from the editor-in-chief’s perspective.
Whether it’s to serve a readership, drive traffic, support a strategic message or simply to impart important information, there’s always a big-picture objective behind the written content we edit. From content planning for a website or hardcopy launch or re-launch, through to lineup selection, right down to story structure and word choice, the thought processes that precede the final stages of editing are as crucial to hitting the mark as getting the language just right. This session will draw on the speaker’s experience as founding editor and editor-in-chief of small magazines, as well as her role as senior editor for an organization whose key audience is the chief decision makers on Parliament Hill, to provide examples of how the big picture filters down to the subtleties of how we write and edit the content that supports it. It will also incorporate the viewpoints of several editors-in-chief and communications executives to provide a broad perspective of how editors and content producers can work together to achieve a goal, from concept to completion.
Jodi Di Menna spent ten years working for magazines, and led the launch of one small magazine, the re-inventing of another, and the re-launch of a couple of corporate websites. She is now Senior Writer/Editor for the Canada Foundation for Innovation.
When: Wednesday, May 18, 6:30 p.m.
Where: Good Companions Seniors Centre, 670 Albert Street (at Empress)
Free for members, $10 for non-members
Parking: Just behind the building, off Empress Avenue.