In case you missed our last meeting of the season, the branch is considering a name change.
What first motivated us that our web pages advertising our seminars do not get picked up by Internet search engines. In the process of analyzing our competition in the seminar market, we discovered that having “National Capital Region” as our branch name makes for poor ‘search engine optimization’. We tried multiple search terms: in many cases, the EAC national website scored higher on search lists.
We are struggling with growing seminar competition from training companies. Not being found in online searches is a liability we should be able to address.
The new national branding creates a timely window of opportunity for a name change for this branch. This normally would not be a high-priority item, but we would like to catch the rebranding train too.
Changing our national organization’s branding—its everyday self-identification, as opposed to the name in its constitution or incorporation papers—is also partly motivated by search considerations. We have long had “editors.ca” as a domain name for the national website and for EAC’s webmail service. So, the move to Editors Canada national branding—with the new logo, typeface and colours—is being done, in part, for similar reasons.
Our other reason, less pressing, is that “NCR” is an abbreviation that is understood only, and not universally, ‘inside the Queensway’. Our members do not live in a true federal district, like the District of Columbia, but mainly in two cities, Ottawa and Gatineau. Some Eastern Ontario members, closer to Kingston, rightfully gravitate to the Kingston twig.
This post is the start of a short process to discuss whether we need to change, and what exactly the new name should be. After the two-week window, a vote will be held on the candidates proposed.
I encourage you to comment here on the blog, where others can see and debate your opinions: click Leave a comment at the bottom of this post, and enter your comment in the text box. You may also email comments to email@example.com.
I would like to wind up the discussion by midnight, Friday, June 12. Thanks for your continued support of EAC in Ottawa.