Impact of vintage typography on ethos (Matt Murphy TWR 2013-14)

Matt Murphy, a student in Algonquin College’s Technical Writing graduate certificate program, wrote this entry regarding design conventions as part of the TWR2010 Visual Information Design course:

One design element that has been making a comeback in the web design, clothing, and music industry sectors is that of vintage typography. Such typography may evoke a tone of authenticity, even if contrived, to the garment, album cover, or webpage. By using such characters on a relatively new brand of hats, for example, the typography can give the impression that the company has a rich and successful history. As a result, a new hat company with old-fashioned typography can aim for an ethos comparable to that of Stetson.

This form of type may also be making a comeback as a form of nostalgia. In a world where companies are becoming less personal and more short-lived, some people may feel more secure with a brand that reflects a simpler time when hard work, personal relationships with customers, and product quality were higher priority.

Although such typography may create visual noise if overused, it can create an old-school business ethos and a sense of authenticity when used judiciously.

Structured authoring, XML, single-sourcing at speaker’s night

Carolyn Brown outlined several major changes to the methods and processes of  editing and publishing during her presentation to EAC members on Wednesday, September 18. These changes include the widespread trend to collaborative authoring and revision through single-sourcing and the increasing reliance upon structured content through the use of XML.

Carolyn’s coverage of trends and tools in content management systems (CMSs), desktop publishing software, and editorial applications such as plug-ins and XML editing software was well-received by the audience, and significant commentary and questions ensued.

Her emphasis on the impact that these changes have on our work included the realities of dynamic rewriting by authors and the resulting need for continuous review and revisions by editors. These realities are affected by the stages in the workflow in which we become involved and the technologies in use. The use of version control software was also discussed.

Seminar on new editing and publishing technologies on Sept.18

Publishing is changing as new technology is enabling author and editor collaboration, integrated editorial and production, and rapid publication to print, Web, ebook and mobile.

Carolyn Brown, a writer–editor and publishing consultant, will talk about the new technologies for editing and publishing and their impact on the processes of editing and production. This presentation, free for EAC members, and $10 for non-members, will take place at 7:30 pm at the monthly speaker’s night at the Capital Hill Hotel & Suites, 88 Albert Street. Preregistration is not required.

How will these changes affect editors? What skills will we need and what environment will we face in the publication process of the future? Collaboration platforms, content management systems, XML-based publishing, and the next generation of desktop publishing that incorporates editorial and output will be discussed.